Exhibiting - Bluewater Events


Exhibitions serve as an influential platform for companies, professionals and industry experts to come together, share information and build long-lasting business relationships. In established economies, exhibitions are a vital part of product marketing, along with direct selling, advertising, direct mail and the internet.

Exhibitions offer a splendid showcase and opportunities unavailable to other marketing media.

Why Exhibit?

Not only do exhibitions generate more sales leads than any other sales tool apart from companies’ own websites*, they also close sales effectively, help maximise your future pipeline and speed up the sales process. Even in the Internet age, when information is easier to come by, you’re more likely to secure a deal face-to-face at an exhibition.

And when times are tough, exhibitions work harder for your marketing budget than any other media. Only at an exhibition can you generate direct sales while simultaneously enhancing your brand image, launching new products, researching your market, building your prospect databases AND maintaining relationships with your existing customers.

How to get the most out of exhibiting

Exhibitions are one of the most powerful, versatile and cost-effective marketing tools available. With years of experience, Bluewater Events will work closely with you to help make your participation in our events a success.

To start, here are our top tips for maximising your return on investment:

  1. Set clear, measurable objectives
    are you focusing on sales leads, a new product launch, penetrating a new market, or customer loyalty?
  2. Discuss your options with us
    from product display stands to event sponsorships, we can help you decide what configurations best suit your objectives.
  3. Appoint an exhibition coordinator
    to maximise efficiency, appoint one person with overall responsibility for planning and budgeting.
  4. Read the manual
    our comprehensive exhibitor manuals will save you time and money, plus help you to enjoy a hassle-free exhibition.
  5. Prepare a detailed budget
    allocate funds upfront to cover stand design costs and marketing collateral to ensure you have everything you need.
  6. Invite customers and prospects
    sending tickets to your own network is the single most effective way of generating business.
  7. Promote yourself online
    most visitors pre-plan their visit on the event website, so use our web advertising options to let them know you’re there.
  8. Create a high-impact stand
    keep your key messages brief, bold and relevant to your customer needs.
  9. Train and motivate your stand staff
    get your best people on the stand, as their performance is central to the success of your exhibition.
  10. Chase up your leads
    you’ll collect leads and contacts during the event, so be sure to contact them promptly after the show.

Want to learn more about exhibiting?

FaceTime, an initiative primarily funded by AEO, was founded in early 2010 to provide expertise and guidance for marketers and businesses, explaining why and how face-to-face marketing works and how to get the very best out of it

Video Tutorials


Episode 1:
An introduction to exhibitions


Episode 4:
Planning your exhibition presence


Episode 7:
Pre-marketing your exhibition activity


Episode 10:
Creating experiences on your exhibition stand


Episode 13:
Collecting visitor data on your exhibition stand

Episode 2:
Selecting the right exhibition for your business

Episode 5:
What to do as soon as you book your stand

Episode 8:
Maximising your exhibition presence

Episode 11:
Engaging with the exhibition visitor

Episode 14:
Following up on your exhibition activity

Episode 3:
Setting your exhibition objectives

Episode 6:
Getting your exhibition stand right

Episode 9:
Organising and managing your exhibition stand staff

Episode 12:
Planning your exhibition stand engagement

Episode 15:
Measuring your exhibition success and effectiveness